Nike is on the promo war path spreading the word about its upcoming “The Human Race 10K,” scheduled for August 31. The basic idea is to gather one million iPod-plugged runners across twenty-some locations around the globe and have them run a race in order to promote the Nike+ product line.
Sounds like fun: run in a crowd of 1,000s of people, each off in their own world listening to their playlists and unable to hear a word they might say to each. Then go home, plug in your iPod to see how you did and “interact” with others and your results all alone at your computer.
Sounds like fun: run in a crowd of 1,000s of people, each off in their own world listening to their playlists and unable to hear a word they might say to each. Then go home, plug in your iPod to see how you did and “interact” with others and your results all alone at your computer.
Sounds about as interactive as a treadmill in a basement.
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