CWX says it "knows boobs." It also knows that boob jokes can be pretty funny.
So the company is launching a cute and clever interactive Web banner campaign to draw attention to its new sports bra technology, which "keeps breast motion to a minimum, leaving women happy, and those who would ogle them, well, crestfallen." It also is designed to eliminate the "monoboob" syndrome.
CWX provided a preview of the upcoming campaign for industry insiders like you. It's worth a look.
And, yes, we are asking you to actually click on a Web banner ad.
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