Monday, October 15, 2007

Beginning to Smell a Lot Like Christmas

Holiday sales before Thanksgiving can be a little annoying, but if consumers get a whiff of holiday sales weeks before Halloween, Yule logs won’t be the only things burnt out this December. Still, that’s exactly what some major chains are doing, according to a recent story in the New York Times.

“Shattering records for an early start, Wal-Mart is cutting prices on toys in mid-October, but the company is not calling it a holiday sale. L. L. Bean has started advertising free shipping — but it is shying away from the H word. And Toys “R” Us is marketing a temporary store in Manhattan, but consumers have to study ads to find the name: Holiday Express,” according to the Times.

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