The most-popular Internet search engine is experiencing slowing growth in the number of clicks on text advertisements.
Clicks on Google's sponsored links rose 3 percent in February from a year earlier, researcher at ComScore said. In January, Google had no growth, after a 25 percent increase in the fourth quarter.
Overall, ad clicks fell 3 percent in February from the previous month, ComScore said. In January, total ad clicks fell 7.5 percent from the previous month.
Experts attribute the slowdown to the lackluster economy. Google says it’s due to upgrades to its systems that eliminate promotions that aren't relevant to searches.
We tend to think something else might be going on. Maybe, just maybe, the Internet has reached a peak of sorts, or maybe people simply are beginning to grow weary of living in front of a screen.
Either way, any trend toward dis-connectivity is good news for an industry that relies on getting folks off their butts and outside. Now if we can just get them to put down their Crackberries long enough to enjoy the vistas.
Clicks on Google's sponsored links rose 3 percent in February from a year earlier, researcher at ComScore said. In January, Google had no growth, after a 25 percent increase in the fourth quarter.
Overall, ad clicks fell 3 percent in February from the previous month, ComScore said. In January, total ad clicks fell 7.5 percent from the previous month.
Experts attribute the slowdown to the lackluster economy. Google says it’s due to upgrades to its systems that eliminate promotions that aren't relevant to searches.
We tend to think something else might be going on. Maybe, just maybe, the Internet has reached a peak of sorts, or maybe people simply are beginning to grow weary of living in front of a screen.
Either way, any trend toward dis-connectivity is good news for an industry that relies on getting folks off their butts and outside. Now if we can just get them to put down their Crackberries long enough to enjoy the vistas.
No comments:
Post a Comment