Because we can’t resist when hype meets reality … it struck us when we heard the news that “quarterlife," the first Web-based series ever picked up by a major TV network, delivered NBC's worst ratings for its time slot in at least 20 years. Evidently, Internet buzz and viral marketing don’t always translate into prime time, mainstream audience attention.
Online video contestants discussed the apparent flop at a recent industry conference:
"If you can't be patient, this isn't the market for you," said Fred Seibert, co-founder of digital media startup Next New Networks.
"There's a lot of people experimenting," said Rob Lane, CEO of Ottawa-based digital media company Overlay.TV. "We don't know what works," he admitted.
Such humble responses are a far cry from the entertainment revolution rhetoric we have been hearing of late about online and user-generated video.
Life in and around the outdoor biz
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