While most other major industries are steering their marketing efforts toward greener pastures, high fashion seems to be moving in an opposite direction. At the conclusion of Paris fashion week, the Wall Street Journal reported that polyester “is the new name in Paris fashion.”
Finally shaking the style stigma of leisure suits and "Saturday Night Fever," polyester now is considered the “fabric très chic,” says WSJ. Of course, this isn’t your Marcia Brady style polyester but rather “silky” synthetics used “to create a lighter-than-air ethereal feeling,” says designer brand Nina Ricci. And certainly polyester has never really left the apparel business; it just went under the cooler name of microfiber.
But it would have been nice, I guess, to see the Paris fashion leaders inspire headlines on bamboo or organic cotton or coconut or any number of interesting sustainable fibers.
The timing sure seems right. Maybe we just don’t get it.
Finally shaking the style stigma of leisure suits and "Saturday Night Fever," polyester now is considered the “fabric très chic,” says WSJ. Of course, this isn’t your Marcia Brady style polyester but rather “silky” synthetics used “to create a lighter-than-air ethereal feeling,” says designer brand Nina Ricci. And certainly polyester has never really left the apparel business; it just went under the cooler name of microfiber.
But it would have been nice, I guess, to see the Paris fashion leaders inspire headlines on bamboo or organic cotton or coconut or any number of interesting sustainable fibers.
The timing sure seems right. Maybe we just don’t get it.
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